Top 5 Beauty Retail iOS Apps in South Africa: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app market in South Africa showed varied performance across the top iOS applications. Here's a closer look at the trends observed for each app based on data from Sensor Tower.

Standard Skin & Beauty experienced a notable fluctuation in its weekly downloads. The app saw a peak of approximately 1.7K downloads in the week of July 22, followed by a decline towards the end of the quarter, settling at around 411 downloads. Despite this activity, there was no reported revenue generation for this period.

Think Dirty – Shop Clean showed a modest increase in weekly downloads mid-September, reaching about 393 in the week of September 9. Concurrently, the app's weekly revenue peaked at roughly $237 during the same week. Active users for the app increased significantly from 487 at the start of the quarter to 789 by early September, before tapering to 534 by the end of September.

For Nu Skin Vera, weekly downloads remained relatively stable throughout the quarter, maintaining a range between 32 and 68 downloads. However, there was no reported revenue or active user data available for this period.

OLIVEYOUNG GLOBAL exhibited a variable download pattern, with downloads fluctuating and peaking at 37 in early July and again at the end of September. The app's active users saw an increase from 40 in early July to a peak of 48 in late August, before closing the quarter at 46 active users.

Finally, SKIN functional had a slow start but saw a noticeable spike in downloads reaching 72 by the end of September. There was no revenue or active user data available for this app during the quarter.

For more detailed insights and data on these apps, Sensor Tower offers comprehensive analytics and trends.